What Does It Really Take To Run A Radio Station?

What Does It Really Take To Run A Radio Station?

Having your own radio station might sound like fun, but do you know what it really takes to run a radio station? Whether you want to start up an FM radio station that operates on a full power frequency, low power FM basis or internet streaming, it is essential to know the options that are available for you. Here’s some information you need to consider before you start your own radio station:

Business plan
Radio business is highly competitive so you need to invest yourself in your business goal with commitment. A sound business plan is needed to run a radio station. Your plan should ensure that your start-up capital can cover the cost, regain the setup cost and generate revenue. Costs vary on the type of station and the length of license period. The main start-up costs are engineering fees, studio space, and studio equipment. Other costs include transmitter rental, utilities, promotion budgets, staff salaries and the standard costs of running a business.

Licensing
If you want to run a radio station, you need to apply for a licence. It’s illegal to operate an unlicensed ratio station. Understand the process of obtaining a frequency. It may take a while before you’re assigned a frequency. If you’re having trouble finding an available frequency, it’s worth to hire an engineer. An engineer can help you find a frequency and prepare the application. He can also help in choosing and installing transmitting equipment.

Transmission
You need transmitting equipment like transmitter, antenna and other associated equipment to send your signal to the world. Transmitting equipment is important when you’re broadcasting on the air. There are special rules about the kind of transmitting equipment for licensed station. Wait for construction permit before buying your equipment. You also need to prepare a technical plan to get your signal broadcast.

Studios
You need to get at least one or two soundproofed rooms with the right equipment. You will need a mixing desk, music servers, computer playout systems, recording equipment, CD players, microphones, headphones, telephone lines, etc. Office computer network, emergency alert system, link from the studio complex to the transmitter or satellite uplink may also be needed.

Music
To broadcast music, you’ll need to buy a license. Licensing fees are needed to play any content that is licensed. Licensing fees are paid to performance rights organisation that pays artists and composers. Ensure that you have the right to broadcast music or any content. Check with local authorities to learn about local broadcasting rules you need to be aware of. You will also need a music library if you’re a music station.

Staff
It’s good if you can get by on volunteers to run your station. However you may want to hire part-time or full time staff to keep your station running smoothly. You may need to hire Disk jockeys, advertising representatives, accounting, fundraising and record keeping staff. Determine how much is the salary needed for each staff and make it a part of your operating budget. Ensure all station employees follow procedures. You need to learn the right procedure management in radio to comply with regulations and local laws.

Basic Radio Hardware and Software
You’ll need better equipment to sound good. You need a good microphone, headphone and computer to record and hear yourself. You will also need web software especially designed for radio. These apps will help you to play music, record voice and music and covert your recording into a stream. You can also use software that can help you in broadcast management. It will help you to schedule commercial, compile music playlist send emails to listeners, and coordinate contests and promotions.

Rent and Utilities
If you can’t get your group to donate a room for your studio, you can consider renting a studio space. If your antenna is not set-up on the roof of your studio, you may also need to rent a space at a transmitter site. The studio and the transmitter will need electricity, phone and internet connection.

Website
A good looking website is also needed to attract more listeners to your station. Your website can be a place where your listeners can tune in to or a hub for activity and feedback. Look for website builders to help you design your website. Content management systems such as WordPress or Joomla have a wide range of free templates to get you started.

Social Media
Set-up accounts on social media networking sites like Facebook, Twitter and Instagram to drive more listeners to your station. Setting up accounts on social platforms that cater to radio fans like SoundCloud, MixCloud, TuneIn and Audioboom is also important. Social media sites drive engagement and allow people to be up-dated with their favourite musicians.

Hands Off Public Radio In A Commercial Space

Hands Off Public Radio In A Commercial Space

A huge number of individuals enjoy listening to music. Many carry their earphones with them on a regular day to day basis enjoying music on the go while they are busy fiddling their thumbs to the beat. Music does indeed play huge role to our lives and some people even feel that their day is not complete without listening to them. A few people even decide to play their favorite tunes in the public. People are advised to practice caution especially since playing public radio in a commercial space could be a quick way to a fine or meet your local law firm if you don’t have a license from APRA.

Before we look at public radio in a commercial space let us first consider APRA and what role they play in regulating fair use with regards to music. The APRA which is also known as the Australian Prudential Regulation Authority is a statutory authority of the Australian Government and the prudential regulator of the Australian financial services industry. A body set up by law which is authorised to enact legislation on behalf of the relevant country or state is what a statutory authority comprises of. Banks, credit unions, building societies, friendly societies, general insurance and reinsurance companies, life insurance and most members of the superannuation industry is what the APRA oversees. The same can also be said with regards to overseeing music which falls under copyright as well as fair use.

It should be noted that even if you own a huge collection of legally purchased music, you can’t just directly play your favorite iTunes playlist in a business as this will lead you to legal problems once people start noticing and reporting it.  With Music options that are available for use in a business have a few exemptions however and this includes playing music compositions that are in the public domain, licensed under Creative Commons, etc. Yes, people should be mindful of playing the public radio in a commercial space.

This is the reason why a huge number of individuals prefer listening to their favorite tunes over their respective earphones instead. However, if there is indeed a great need to play them in a commercial space, one will need to get in touch with a music licensing company that licenses recorded music played in public or broadcast on the radio or TV and then distributes the fees to its performer and record company members. They can also attempt to acquire a license from APRA as mentioned earlier, to help them with their endeavors. Having these in hand helps take of a huge load of people’s back as they are able to play public radio in a commercial space without getting into trouble with the authorities in the future.

The commercial space can be a bit complicated place to get into especially to newcomers who are unaware on how they work. With that being said, it is good to hear that there exist local law firms today that are able to help their clients with their respective issues and problems. These individuals work hand in hand with their clients in finding a timely and effective solution with their problems as well as share their knowledge and insights on a particular subject.

Leedee Radio’s Best Promotions Of All Time!

Leedee Radio’s Best Promotions Of All Time!

Promotions help pique the interest of a target audience. It can also be a great introductory piece in showcasing your services to the people. We love having bizarre and fun promotions at leedee radio, however we’re not quite at the point of giving away free elephants unlike the folks at Springfield who gave one for the Simpsons. With that being said we definitely do some great promotions and give away some great items. These have been our favourite over the years proudly supplied by our friends at Be Promoted.

Here at Leedee Radio, we do our fair share of promotions and giveaways for our avid listeners from time to time. This in turn gives them an extra incentive to stay tuned and listen to our station. Our friends at Be Promoted, has indeed a plethora of promotional items which are available on a regular day to day basis and is also relatively easy to acquire. What we like most about the products they provide is the added customizations options they also render to their customers. This allows us to pick from any sort of item that is available over their online digital store front while at the same time add a few of our personal touches to make them look unique and distinct from each other. The end result is an authentic promotional gift our avid listeners will surely enjoy having.

As mentioned earlier, we have given quite a number of items to our fans and these includes tee shirts which comes in a variety of colors and sizes to choose from along with our signature prints. Our listeners are not limited with its sizes as we are able to give them option to choose the ones that are suitable for them. Clothing aside, we have also provided popular and trending items such as bamboo phone holders, dynamo flashlights, anti-stress relievers and many more.

We at Leedee Radio also share eco friendly promotional items to our fans in an effort to encourage them to care deeply for nature. The eco friendly items we have shared include nature notepads, pocket pads, stationary sets, sharpened full length timber pencils, recycled rulers, recycled highlight markers, promotional calico bags, short handle tote bags and many more. Our promotions often have different themes and settings we would like to introduce to our listeners and as you can see eco friendliness is often one of them.

New promotional items are made and introduced by our friends at Be Promoted and as a result, the products that they are showcasing often changes and gets updated from time to time. Here at Leedee Radio, we find it necessary to feature these items by using them towards our next promotional endeavors. As a result, our fans are given plenty of opportunities and this helps increase the overall likelihood of them having their name called as they try to win these items in the promos.

It should also be noted that former winners of our promos are still eligible to win new stuff in our upcoming events. This is the reason why we advise listeners to often stay tuned to our station for a chance to win or have another shot with the new set of promotional items that we are currently offering.